When I got the opportunity to redesign packaging that already existed on the market, I went to the local grocery store and found that Coffee Bean’s packaging doesn’t hold up against other coffee-house brands, such as Starbucks. So I chose three different line extensions of their flavored coffee and created new art works focusing on the different ingredients to show the high quality and sophistication of the product. I also changed the material from plastic bags to sturdy aluminum cans to make them stand out more on the shelf.