I found out about this campaign called Lights Out America, which asks people all across the country to participate in turning off their lights for one hour on March 29, 2008, from 8 to 9 p.m. The purpose is to make a statement about how energy conservation can fight the effects of global warming and light pollution. I want to help Lights Out America spread their message and let people know about this event. So I collaborated with my fellow designer, Micah Rich, to create a short commercial for them, based on the idea that “The absence of light is enlightening.” Along with the commercial we also developed posters to promote the event.
