We came up with an idea for a product targeted for a specific niche market we found when we were at school. We realized that there are a lot of art students who need to put their portfolio online, and even though there are a lot of free online portfolios out there, we feel that we can come up with something that’s much more well designed, and more easily customizable, so users can make their portfolios match their personal branding. So we came up with this service, providing students with an easy and affordable way to create their own portfolio site, and we call it A Good Portfolio.